Meta, Business Education
As a content strategist on the Business Education team, I create and maintain help center content that helps advertisers troubleshoot and use Meta business tools. I cover product areas including lead ads, Feed ads, Meta Business Suite ads, ad creation products and brand safety.
Content Type:
Help Center
Technical Writing
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About call ads
UX research shows that advertisers tend to get the distinction between call ads and call add-ons confused. Besides rewriting the definitions of both ad products, I also added visuals to demonstrate the two user flows.
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Use background generation in an Advantage+ catalog ad
Background generation is a new creative optimization feature, so I wrote this article from scratch to support the product launch. With a 93% helpfulness score, the content is easy to understand and digest for the average advertiser.
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How to create a lead ad using Meta Ads Manager
I simplified the technical language and condensed the steps from 25 to 14 to reduce cognitive load. I added other lead ad products in the how-to section to provide a more comprehensive view of our offerings, rather than just focusing on instant forms.